However our short term focus is heavily slanted towards relieving the pressure of what the economy has given us as a current climate. This will obviously include all other areas as an isolated focus will not work, but it will be the focus of activities to help ensure our town's sustainability.

Our new identity and vision aims to:

Distinguish Macclesfield effectively and highlight its positive differences
Increase levels of pride, ownership and a sense of place for all community groups
Attract and retain both people and organisations
Focus innovations and developments
Lower the risks if disruptions occur in the overall economy, by ensuring a regarded status